What Is Bum Marketing: How To Make Money With A $5 Budget

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What You Must Not Forget When Writing Articles

We should all know the importance of articles to internet based companies as a method of website promotion. They contribute in driving traffic to your website and ultimately determine the success of the site. A good website owner needs to understand the benefits and undertake a constant article promotion strategy. The results can be very beneficial in relation to the amount of work involved. Link popularity, an increase in search engine results, and surge in traffic are the more well-known benefits. Becoming an authority in your niche is another major benefit that can be obtained if article marketing is carried out correctly.

Articles can have a great effect in giving a site high rankings in search engine results. The likelihood then is greater website exposure resulting in greater traffic and sales/profit.

However, there are important factors to remember when writing articles to obtain the maximum benefits that an article can provide for your site. So what are the main criteria that all articles should include? We will go through a few of them here.

Good Quality Content:

The most obvious requirement is for well-written, informative articles that will benefit the reader in some way, and help them further understand the topic that you are discussing.  There is little point in just filling your article with keywords, but instead must provide good reading material.  Whilst being informative, try and make your article entertaining, and one which will stick in the readers mind, rather than something that a reader may read a paragraph or two of and then disregard.

If possible, provide figures, facts and statistics on your topic. People like to see accurate stats, and will begin to trust you more as an expert in your niche should your content and stats be helpful to them.

It is important to read through your article once it is finished and also to check through for good grammar and any spelling errors.

Relevant Keywords and Phrases:

Throughout your articles, remember to center the information around the keywords and keyword phrases related to your topic. When people search the internet, they are usually searching for something specific rather than just browsing. It is highly likely that the majority of traffic being driven to your article will be from a search on google, yahoo, or any other major search engine, so ensure that you keep this is mind when writing.

Do not try to include keywords that are irrelevant to your article, merely to drive traffic to your article from search engines. If your site is about automobiles, then use keywords that are related, such as cars, car parts, truck accessories, and any other relevant terms. There are many tools on the internet that provide keyword analysis to determine what keywords and keyword phrases are mostly sought out. Use these tools to create a list of terms that you wish to target in your article.

Keyword Density:

Now that you have identified your keyword phrases and specific keywords to use, you must use them fully. It is very unlikely that a search engine will "get to grips" with what your article is about if you only use a keyword once throughout the entire article. You must have good keyword density in the article content in order for the search engines to rank your article high in the search results. Aim for between ten to fifteen percent of keyword density within the content.

For those that are unsure what keyword density is, it is the number of times that a keyword or a keyword phrase appears in an article. Although it is important to have good keyword density, it is equally important not to go too high or too low with keyword density, as it results in either the essence of the article being lost, or being too low for the search engines to pick up the terms.

Article Links:

Do not forget to include a link to your website. There is no use in writing an informative article, if the reader can not then click on a link to your site to find out more. Your website will not benefit without one!



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Using the Article Resource Box to Gain Maximum Click Through

Anyone reading this will most likely now know the power of article marketing in increasing the link popularity, traffic, and sales through your website, but one of the most important parts of the article, the resource box, is often overlooked and rushed to finish the article off.  This is a big error as this is the area where you should be enticing the reader to click on your link to visit your website.

A resource box is what you usually find at the very end of the article, and may contain information such as the name of the author with a brief description of what he/she does, and a brief description of the site being promoted with a working link to it. With the article of course being in relation to the site that you would like to promote, you would want the visitor to finish reading your article, and visit your site for more information on the topic.  So let's say if the article is about learning to drive, the resource box may lead to a link to a site that offers driving tuition.

You may have concentrated very hard in making your article interesting, informative, and eye-catching to the reader, and you should also do this for the resource box. Although the resource box covers only a small space, ensure that you include the right keywords and content for the reader to obtain a good descriptive idea about your site.

Now that we have cleared up what resource boxes are for those that did not already know, we also need to ascertain the benefits of having a good resource box. In short, the main benefit is to drive traffic to your site. A well-written article can be picked up by several sites looking for content to fill their pages, and these will often be from sites that are targeted towards your topic. As a consequence, the potential for a traffic surge of targeted visitors, that you would hope to turn into customers, is great. However, even though this provides a good opportunity for the link popularity of your website to grow, it is still important that your resource box is optimized so that any visitor reading your article on a site that has picked it up will want to click on your link in the resource box to discover what you have to offer.

So you may now be wondering what makes good content for a resource box? Including good keywords is very important and there are many tools that you can use to find out popular search terms.  Make the most of the small space provided for your resource box by using a bit of creativity to make the reader look twice and be intrigued by what your website has to offer. You may only get one chance to capture the reader so make a lasting impression. Do not try to fool the reader by providing irrelevant keywords, but instead build the credibility of your website and you as an author, with relevant keywords.

Many underestimate the importance of a good resource box, but make sure you do not make the same mistake. Although the space provided is only small, be creative and fun, whilst showing that you have a great deal to offer and use the resource box to aid in driving traffic to your site, rather than just a paragraph to finish off your article.



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The Golden Formula of Writing ArticleS Easily

Article marketing is the number one internet marketing tool; it is recognized as the most effective and cheapest way to drive traffic to a website. Articles maximize your website exposure, generate valuable back links for better search engines positioning and result in traffic generation to you website.

Many internet marketers grasped the concept of traffic generation with articles but the problem is article writing is not an easy task for many people. Although there are people who are able to complete an article for about 500 words in less then 10 minutes but many need hours to write once. And many find that article writing is so scaring and give up this powerful technique to drive free and targeted traffic to other website.

In actual fact, article writing is not that difficult and your can complete an article easily if you know the golden formula of article writing. Below are some guidelines that can help you to generate your article easily:
 
1. Have knowledge about the topic
The first thing you are going to need to write a good article is some knowledge on the topic. Remember you don't have to be an expert on the subject; all you are looking for is enough information so that you can whip up an article on it. You can get more related information on the topic you going to write from any search engines; just type in the keyword of your desired article, open at least 3 sites from the front page that look to be the most informative and read them to get more information for your desire article.

2. Outline The 3-5 Points of The Topic
Let say you would like to write an article about fat loss, what you are looking for here is 3-5 points about fat loss, no in depth information, just 3 or 5 points, or aspects of fat loss. For example, you might find something about fat loss program, fat loss with special exercise program or how to control the diet for fat loss & etc, note down these 4 aspects in a text file. From the page that you saw these points, read the relevant information in as much depth as you need so you get some ideas for your content.

3. Give A Good Title For Your Article
The title is the headline of your article and as such has the job of piquing your reader's interest and imploring them to want to know more. Hence, don't overlook the powerful of article. Whether your potential readers want to choose your articles other other's articles are depend on your article title; thus your article title should be "eye catching" enough to draw the attention of your potential readers.

A great article title should contain phases that draw the interest of your potential readers, such phases include:

• Words that generate curiosity like "What you need to know", "...secret revealed"
• Promise a benefit like "how to", "Discover", "Learn to" & etc
• Pose a question which may include "How can", "What if", "Why does", "When is" & etc.

4. Article Summary/Teaser Copy
Most of article directories and websites will display the article summary below the article title. It will act as the door opening key for read to enter into your article. Summary should not be too long, 2-5 sentences based on your key points to lead your readers to read your full article. This summary may include in the end of your article for closing purpose.

5. Article Content Make Easy With The 3-5 Points Noted Down Earlier
A 500 words article may contain 3 to 5 paragraphs and if you have 4 points noted down during your information search; then you can divide each point to 1 paragraph. Start the first paragraph with a brief introduction on your topic or information that you are going to delivery to your readers; then, go into detail on each point and limit each point to a paragraph.

You will find that with the main points drafted down before start writing your article, you will finish writing the article fast and easy because the perfectly structured nature you will know exactly what you have to write in each sentence of each paragraph from start to finish.

In Summary
After all, article writing is not that scary. You do not need to be an expert on the subject; all you are looking for is enough information so that you can whip up an article on it. The golden formula of writing is not other than "Know what you want to write", "Get the related information in points form", "Add an introduction", "Connect all these points together" and finally close it with a "Summary" You are done with an article.



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Successful Article Marketing Is In The Tracking

I submit articles to a lot of article directories and through http://www.isnare.com. A lot of the articles are my own, but most of them are ghostwritten for clients. Isnare and other article directories do an ok job of tracking how many views your article has had at their directory, but that's where it stops.

Plus, once you submit to any article directory, how do you know where else that article was reprinted? Clients ask me about this all the time.

Sure, you can search for your article title in Google and get a lot of results and sift through them to find which search engine listings are your article and which are just web pages that are related to the same phrase used in your article title, but is that the best method for tracking how well your articles are doing out there?

Submit and forget is the normal approach taken to article marketing. You just keep producing new articles and have "faith" in the system and that your articles are getting widespread distribution. For years, this was the approach I took to article marketing as well.

Since then, we have developed ways to do more with the content that we wrote or paid to have written for us.

For starters, those old articles you own and have already submitted are still good, useful content. You can continue to distribute them to other article directories they have not already been submitted to. You can offer them to be printed on other websites for a link back in your bio. You can break them into parts and reuse them on your blog as part 1, part 2, part 3, and so on.

The content you wrote or paid for still has value beyond the one time they were submitted to directories. How many articles do you have on your hard drive right now that you could be using?

Another method you can use is to place a tracking or serial number into each article. Use something unique as an identifier. Something with numbers and letters. Before you develop your serial numbers, search them in google and if you get a no results page, your serial number is perfect.

You can place the serial number into the actual body of the article or into your author bio. Anyone reading the article will ignore it, but you will be able to search Google for that serial number later and you will start getting results that are your own.

With this method you can track which article topics get the widest distribution, track which websites and blogs reprinted the article after finding it in article directories, and which distribution method got you the most bang for your buck.

Stop guessing and start tracking and you will improve your article marketing results tremendously!



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Make Your Article Writing Fast And Profitable

Profitable article writing is one of the most necessary elements online when focusing on fabulous returns online and making more money online. Profitable article writing is writing and submitting informative articles with the intent to create traffic, adding revenue to the bottom line, that part being the most necessary. With profitable article writing and making more money online, it is necessary that you follow proven ways online and yet still find ways to creatively innovate repeatedly, once again looking for fabulous returns online.

Article writing is considered an old yet very effective method of marketing and advertising. A lot of marketers both new and professional have had a taste of writing articles as a tool to market and promote a product or a business. Most of these article writers have common tips and techniques to give and suggest on how can one be an effective article writer.

Here are the necessary ways to get to fabulous returns online with profitable article writing:

- For fabulous returns online in profitable article writing and making more money online, you have to focus intently on necessary elements online, and be able to brainstorm effectively to come up with creative solutions.

- For fabulous returns online in profitable article writing and making more money online, you have to prioritize effectively and to get first things first consistently and be able to leave the unnecessary things for last, if ever.

- For fabulous returns online in profitable article writing and making more money online, you have to look at the big picture and creating an action plan to make things happen. What kind of results are you looking for? Set a goal and determine what it will take, in solid action, to get there.

- For fabulous returns online in profitable article writing and making more money online, you have to write new articles everyday and maximize your relationship with them daily.

- Article writing is not about writing it with highly stated lexical words. Writing is never at all about the usage and employment of “highly educated” choice of words. In fact, it is always been suggested that when writing any document form, a writer must use conversational, ordinary, and easy to understand words and always stay away from using highly technical ones. So, loose your worries about using big words in writing.

- Article writing is all about writing from what your inner soul tells you to write. People who read your article material will have a way of knowing and sensing your sincerity to reach out to them. When you relay information to people, they will now if what you are doing is all a masqueraded drama. So, when you write, follow your heart and soul.

- Article writing is all about perfecting your craft. There is no such thing as perfect article the first time you write. Your skill of writing continues to evolve as you go on writing. Make sure that as you go on writing, you develop yourself towards becoming the best article writer there is.

- Article writing is learning from others. As a writer, one of your sources towards having a meaningful, well written article is from other people’s point of view. Learn to learn ideas from other people most especially those people who have earned reverence from other writers. They have the experience and the wit to share.



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Jog For Your Health, Write For Your Wealth

The author gives a candid description of how he started his writing venture since his early age which eventually led him to write about Internet online marketing business. He explains in simple English the importance and power of article writing in this new business venture and how he has done it and how it has helped built his Internet business.

If your doctor advised you to run, jog or walk for the sake of your health, I'd advise you to write for the sake of your wealth from Internet business!

Since I ventured into this very interesting and exciting Internet marketing business, I've been writing for some time, something I happen to be enjoying doing. Since the day I learnt to construct the first complete and grammatically correct sentence in English, writing to covey to others my thought, ideas and opinions has been a very fascinating process for me.

For many years friends and business associates have been seeking my input to assess, correct and improve their own writings. Before I knew it, strangers from the Internet have also approached me to help them in copy writing their sales letters and web content. These “clients” of mine include those whose mother tongue is English!

Having been immersed in the intriguing English language for about 4 decades and after writings articles pertaining to Polymer Technology with occasional feature articles, the Internet business now “demands” that I should start to delve into the possibility of writing about Internet-online-home-based-businesses. What a refreshing and welcoming prospect!

Despite my“advanced”age (to some at least), Internet online business is relatively new and foreign to me compared to Polymer Technology. A considerable amount of effort in the form of research work has to be put in through both primary (mainly interviews) and secondary market research (Library and the Web). The part I enjoyed most was the interviews I held with the so-called Internet“gurus”most of whom are young enough to be my children!

It has therefore been a very challenging, interesting and rewarding experience. Equally, the“gurus”found the interviews utterly amusing, sometimes jaw-dropping, having to answer questions on matters that are so basic and simple (to them but definitely not to me!) which they have taken for granted for so long!

You must be agonizing yourself with questions in your mind at this juncture wanting to know what writing has got to do with Internet business, if you happen to belong to the uninitiated-soon-to-be-obsolete group of individuals. Relax, I'd put you out of your agony this every instant!

You see, I've found to my pleasant surprise that one of the best ways to drive traffic to your website is by writing articles. Of course, by “driving traffic”, I'm not for a moment suggesting that you rev your car aggressively towards some one! “Driving traffic” simply means directing the traffic flow of visitors to your websites. Needless to say, visitors are your potential customers.

Getting your own articles written, distributed and published on the Internet is one of the very best Internet marketing techniques in existence.

Once you have become an author of an article with quality content, you become an instant authority. When visitors locate and read your article they would obtain some useful information from it. As a result they would most probably appreciate you. When appreciation turns into trust, it is very likely that they would click the link in your article resource box to visit your website to get more information. The“resource box”is a special space at the end of your article allocated for a short description of the author and the all important URLs of his websites.

Chances of them signing up with you in one of your recommended business opportunities or buy one of your recommended products would be greatly boosted.

You get the idea? Of course you do!

The question is how to write the relevant articles which might demand some of your effort and time?

If you have a flare in writing and enjoy doing it, you might decide to write your own articles. Follow the steps I mentioned above. Otherwise you could join some article cooperatives to get access to private label articles (meaning using others’ articles) or hire someone to write articles for you.

Of course you know now that I've chosen to do my own writing as it gives me a sense of achievement and satisfaction knowing that my own articles are touching and benefiting many people across the globe!

The following e-mail is one of the many which I have been very delightfully receiving:


Date: Mon, 14 Nov 2005 14:37:53 -0800 (PST)
From: ArticleSubmission@linkgrinder.com Add to Address Book

To: Woonsungliang@*********
Subject: YOUR ARTICLE SUBMISSION - LinkGrinder.com

Dear Woon Sung Liang,

Thank you for submitting your article titled 'Come Blog with Me and Ride the Crest of The Blogging Wave of Internet Business' to Linkgrinder.com. Your article has been approved and is now in the process of being indexed by the search engines. You should be able to find your article on our website within the next couple days.

Thank you Again!
http://www.linkgrinder.com

Note the e-mail says “…….is now in the process of being indexed by the search engines…..”

Once my article is indexed by the search engines, it means that they (the search engines) love it! The ranking of my website would be enhanced and this in turn would lead to an increase in the popularity of my website.

By virtue of the Internet etiquette, authors quite often allow others to re-print their articles for further publication in other ezines, newsletters, websites etc on condition that the content of the“resource box”be left untouched. This allows the new groups of readers to still be able to click on the authors' URLs.

Hence, through this simple process, your website could be spread like a virus. Many Internet marketers refer this as to“VIRAL MARKETING". This is by and large my main objective of writing. The joy I obtain in doing so is incidental but definitely a welcome bonus!

The next question is how can you ensure that your articles will reach the maximum amount of potential web visitors? You submit your articles to Web version of publishers.

I normally submit my articles to Article Directories, Article list/Newsletters and Ezine Directories. This could be done either manually by yourself or get some organizations to do it on your behalf by paying them a monthly fee. It is tedious to do it yourself manually because there are at least hundreds of directories in the Net. However the biggest benefit of submitting your article by hand is that it's absolutely free.

Organizations who charge a fee for doing this are using software that allows them to submit articles to hundreds, if not thousands of interested parties in an instant just by the click of the mouse.

I hope you now realize the power of writing in creating wealth in your Internet business. If you're in Internet business but have not written a single article, it's high time you did.

If you're one of those who're still groping in the dark not knowing whether or when to start your Internet business, please remember Bill Gates' wise words: "There will be two types of business in the years 2000’s : those online... and those out of business”



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Improve Your Trade Show Results By Writing Articles

It is well-known among internet marketers that writing and distributing articles is one of the best and least expensive ways to promote products and services to a very wide audience. If you are involved in trade show or event marketing, you can use this technique to very effectively support your event marketing efforts.

**Supporting your trade show marketing with articles**

Let's say you are a wedding photographer who shoots weddings within a radius of about 150 miles of your office or home. You are selective about which weddings you will shoot because, quite frankly, some pay better than others. So you are interested in reinforcing your carefully developed image. Your image is of a photographer who does work that is more creative and of higher quality than what you get from the average wedding photographer.

One of the successful methods you use to promote your services is to enter two or three specialty wedding trade shows held every year in different cities within your target area. Because these shows are geared specifically towards couples who want "something special" (that is, they are prepared to spend more money), they help you reach the "better than average" clientele you are after.

**A perfect opportunity to reinforce your special image**

This is a perfect scenario for reinforcing your image by writing and publishing articles about wedding photography. Of course you have to be careful that your articles don't sound blatantly self-promoting. Most article marketers suggest your articles contain interesting, general information that can stand apart from the fact that you just happen to be providing the services you are writing about.

For instance, you might write an article called "Do Something Different with Your Wedding Photos", where you describe some different techniques and locations that might be used. Or "Wedding Photography Over the Last 50 Years", or "Should Your Photographer Choose Your Wedding Outfits?", or "5 Secret Locations to Shoot Your Wedding Photos", or "Perils of a Wedding Photographer".

There is really no limit to the number of original and interesting stories you could can come up with if you just use your imagination.

A good article marketing campaign will consist of at least three or four articles written and distributed just before the peak periods in your marketing cycle. If you are trying to reinforce your trade show marketing, make sure you prepare your articles well before the trade shows you are entering.

**How to distribute your articles**

Your objective is to use these articles to create an identity for yourself at the same time as getting yourself lots of free publicity. The more places you distribute your articles, the more prospective customers you will reach, so don't be timid about getting your articles out there.

The obvious place to start is by posting them on your own website. Create an article section and mix in articles from other (non-competing) writers. This will make your website a more valuable resource for your prospective customers, and it will enhance your image in their eyes.

Second, consider distributing your article to the local print media. If it is interesting enough -- and not just a self-promotion -- some of them will very likely publish it. The important thing is to find an interesting angle. Think in terms of their readers and write for them. Some media will even have special sections -- weddings, home renovations, automobiles, outdoor, sports -- that you can contribute to.

Third, if you are entering trade shows, send your material to the trade show organizers. They may publish a show program and may be looking for interesting material that helps make their program appear more substantial.

**Distribution on the internet**

If you are catering to local customers you may think the internet is overkill. But you would be wrong. If you are trying to reach prospects in, say, the Lexington area, make sure you write your article so the search engines know your service focuses on the Lexington area. They will do a great job getting you exposure for searches like "wedding photography Lexington", "Lexington auto detailing", or "kitchen renovators in Lexington".

Distribute your articles to as many key article websites on the internet as you can find. This will do three things for you. First, a lot of people will read your articles on these sites. Second, other sites interested in your subject matter will republish your article, exposing it to an even wider audience. And third, the major search engines will analyze and index your article and it will start appearing in searches.

**Using a professional article writing service**

You may not feel comfortable writing your own articles, and you may think it is much too time consuming to do your own distribution. That's when you should look for a reliable service to do both of these things for you. You might be surprised to find out how many writers and promoters there are out there ready to go to work for you.

Look for a service that has a solid track record. They should be able to show you writing examples, and they should be able to give you a very good idea where they intend to distribute your articles. As with most other specialized services you will probably find it is a lot more efficient to let a professional do it for you than to try to do it yourself.



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How to Get Your Promotional Articles Accepted by Publishers

As the publisher of an article directory, I see this all the time: writers and other marketers who are so desperate to get their promotional seen they really don't think about how they are marketing, where they are marketing, or who they are marketing to.

As an article writer myself, who has gone from almost no listings at all in the last year in Google, to over 46,000, I'd like to give you a little insight into to how you can get your articles read and seen so that get you the traffic and sales you are looking for.

1. Target your marketThis should be obvious. If you're writing articles about real estate, find sites that accept articles on real estate. Find directories that accept articles on real estate. Then your article is more likely to get accepted.

Some article writers assume, wrongly, because a certain type of article is related to a subject, that article will be published on a certain type of site.

Not so. It's a good idea to explore the content of a site before submitting, unless it's a general article directory. This will tell you whether this article is a good fit or not.

2. Don't submit an ad or a press releaseI get this one a lot. My question to people like this is, "What makes you think I'll publish your ad?"

I pay for my web hosting, domains, and all the other expenses incurred in running an online business. Why should I help you? Why do I have to waste my time deleting your junk from my site?

I'm a writer and then a marketer, but in the case of site content, I'm a marketer first. I want top notch content on my site. Good articles. Articles that will help my readers. The best way to help my readers is to publish articles that are related to my topic.

Now, if the site does publish ads and press releases, by all means, submit. However, make sure that you have properly targeted your market. Website publishers are busy people, and it only takes a second to hit that delete key.

3. Make your article interestingOne of the first things I learned in journalism school is to translate technical material into plain language so that readers can understand it.

The same applies with articles. If you use a term that is unfamiliar, explain it in the body of your article. Don't send your readers on a wild goose chase trying to figure out what you mean.

Make your article easy to understand.

Use short words, short paragraphs, and short sentences. If you've ever read a newspaper, or "Time" magazine, or even a romance novel, you'll find out that these are written on about a seventh grade level.

This is so that readers can get through the material quickly. It's easy to understand.

4. Don't use HTML to format your article unless the publisher specifically says you can.One of my article directories does all of the HTML formatting for the writer. Therefore, when the writer uses HTML in the formatting, those characters show up. I either have to remove the HTML or delete the article. The article almost always gets deleted unless I really want the article on my site. Then the writer gets a personal email.

5. Check your work
Now I will be the first to admit that I am guilty of this one.

I write at the speed of light and type at the speed of sound. This means that I'm thinking faster than I can get the words down on paper. This can quickly make a mess of my articles.

The easiest way around this one is to read your article out loud. This forces you to slow down. You'll catch a lot of your grammar and punctuation mistakes, and smooth the flow of your writing.

Give your links one last check to make sure they work, and you're ready to go.

If you want to get more mileage from your articles, the best way to do this is to target your market, write a good article, and give your reader information that is helpful, interesting, and easy to understand.

You'll maximize your listings in the search engines and multiply your traffic and sales exponentially.



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How Article Marketing Affects Your Page Rank

Article marketing is essential to the page rank of your website.  Although that is true in principle, it is not true in fact. Page rank applies only to individual pages of your website, not to the website in general.  Page rank means what it says – a ranking of your pages, not your whole website.

Larry Page invented the concept of Page Rank while at Stanford University and was later helped by Sergey Brin. The two of them eventually founded Google (named as a play on the word googol – a  very large number) and trade marked the term PageRank. It applies to the popularity of a web page based upon the number of other web pages that link to it. This applies on the premise that these links are due to the perceived popularity, or relevance, of that site to the search term or keyword being used.

Now, however, PageRank is a synthetic measurement based upon how many links a webmaster can contrive to achieve to any one page on a particular website, and has little to do with the relevance or popularity of that page. It is possible to contrive a high PageRank through a linking strategy that has little to do with the content of the page, or relevance to the keyword in question.

The emphasis that Google and other search engines gives to web pages with a high number of such contrived links, therefore, is open to question. There are indications that PageRank is becoming less important in the overall index listing of a web page. However, article marketing will never in the foreseeable future be overtaken by any other strategy in the search engine listing race.

This is because search engines are highly unlikely to relegate linking strategies to the graveyard simply because of reciprocal liking strategies. It is more likely, and might even be happening now, that links from one web page that are reciprocated with links from another are both negated. The only links that are included in the search engine algorithmic calculations will then be the genuine ones. Those that are provided by directories that do not demand a link back. Those that are provided by webmasters that copy your article to their web page as content.

In other words, it is likely that future Google Page Rank is determined by genuine non-reciprocal links that article marketing is the ideal strategy to generate.  All links that the spiders see as being reciprocated will be excluded from the calculation.



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Creating an Outline Can Dramatically Improve Your Article Writing

The truth is that writing is a pet hate for many of us. Throughout school we have written an endless number of essays and articles and from a personal point of view I hardly ever looked forward to the prospect of writing. It seemed so difficult to keep the flow of an article going, and many times I use to run out of points to mention, making the content uninteresting and bland. However, at a time when article writing can dramatically improve website promotion, it is a method that should not be avoided.

Although there are a great number of people who like to write articles, either to promote their product or website, or to display their expertise in an area, there are also many more that would rather walk on hot coals than to sit down and write out an article. The key between the two sets of people is that one is prepared and has methods and procedures in place to quickly and effectively write articles, and the other does not plan at all.

One of the best ways to prepare yourself is to make an outline first. This will make you prepared for what you want to get across in the article and make the article flow. Using an outline you can start with the idea that you initially have for the article and make a plan for the succeeding steps. This will not only make the article more readable and understandable, but also make article writing easier and faster.

Rather than to sit and think of different sections of an article, an outline will provide a clear introduction, body and conclusion. Also brainstorm sentences and ideas that you feel would compliment the article and contribute to the impact it may have on a reader. These points could make the article creative, interesting and appealing to the reader.

Here I will provide a few tips and guidelines so that you can create an outline for all of your articles:

Do a brainstorming session and write down the good ideas that usually come to you first. Imagine being in the readers' position and think of what might attract their interest. Assign a time frame that you aim to stick to, where you can write down all of your ideas and do any research that you may need to do. Review the ideas that you have jotted down and become familiar with the topic so that writing them in the article will be easy.

Next, determine the sub topic and sub titles of the article. If your article has apparent sections, you will then be able to make them clear for the reader using sub titles.

Now you can begin to add the "meat" of the article. You will need to connect all of your paragraphs and sub topics to form the body of the article. While you will have an introduction that will guide into the ideas of your paragraph, you will also need a conclusion to conclude your points and to drive in the purpose of the article.

Your article outline will also require you to write a draft. This may be required several times so that the outline is perfected as more drafts are written. The draft is meant for your eyes only so experiment with paragraphs and sentences so that the article reads how you see fit. As you write more drafts you will see clearly how the article progresses to the verge of being complete.

Re-read what you have written. Always refer to your outline so that you keep to the guidelines that you have set out for yourself. It's very easy to get caught up in a particular sentence and to go off at a tangent. Your outline should stop this from happening. All the time spent writing out your outline should not go to waste. Trust and rely on your outline because it can prove to be a very helpful tool in writing all of your articles.

For some, writing articles is a unappealing thought, but an important one to undertake in internet marketing. Creating an outline can solve problems that many encounter.



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Article Writing for the Terrified

Writing and submitting articles is an effective marketing strategy to deliver targeted visitors, increase your rankings and boost sales. However, it is easy to equate article writing with onerous tasks such as writing high school or university essays. The memories of the pain involved in this form of writing can take time to fade away. The good news is that after learning a few simple steps, writing your own articles isn't as hard as it appears.

One of the biggest hurdles most new writers face is finding ideas to write about. The easiest way to begin is to write about things you are interested in and preferably passionate about. You already have knowledge in these areas which can be shared with others. It is easy to under-estimate your own abilities in areas you are experienced in. Talented people are often surprised by the level of questions novices ask (it is important to remember that there is no such thing as a stupid question - only stupid answers).

Once you have decided on a general area, a good way to narrow the topic down is to focus on the problems that people have. Typically, people read articles because they want to be entertained or they want information. Writing entertaining articles is a particular and more difficult skill. However, writing informative articles can be as simple as sharing tips that you have learnt. A guiding principle is to expect the readers to be looking for "What's in it for me".

You may already know the common problems that people have in the particular field, but if not, a good source of information is to look at related online forums and note the most common questions asked. If you don't have all the answers a small bit of research can assist. Often the answers are readily available with a Google search which the readers could do themselves. However, you are adding value and convenience by providing a range of answers in a single document.

Most people don't like to read large documents from the Web, so unlike long essays, articles tend to be around 400 words long. If you break the article into an introduction, a small number of sub-headings and a conclusion you may only have to write about 50 words in each section. The sub-headings may be for authoring purposes only, but if they are relevant they can be left in the final article.

The first draft should be for your eyes only. Don't try to produce a final copy as you write. It tends to be much quicker to get your thoughts down and come back to edit later. The final step in the writing process is to proofread your article making sure that the writing flows and would be interesting to the reader. Ask yourself, 'does the article provide information the potential reader is looking for?'. It can also be helpful to have someone else proofread the article. This is also the time to remove spelling and grammatical errors.

If you still have problems writing you may want to do a search for 'article writing software'. There are many packages around which can make the process easier. Similarly, there are numerous e-books available on the topic and many of them are available for free.

Once you have written your article you may want to add it to your own website as an item that search engines love - a piece of original content. If you add an 'About the Author' section with a link to your website, you can also submit it to article directories. As other websites publish your article you receive another thing that search engines look for, one-way back links. Article submission can be a tedious process, but software and websites that can submit to multiple directories in one go exist to make the job much easier.

After writing your first few articles you will find it is not as daunting as it first appears. You never know, you may even want to offer your services as a freelance writer on the Internet as a way to make some extra income.



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Article Writing - Key Phrase Optimization

Ok, I have to review a lot of articles that are submitted to my article directories and those that writers send me as samples of their work. Those applying for a job as a writer want to impress me with their ability to optimize the sample article I give them for the key phrase I assign.

In doing so they send me a sample where every sentence begins with the key phrase. Or one sentence ends with the key phrase and the next sentence begins with the same key phrase.

There are a lot of webmasters buying this type of content on the web. They think that the number of times the key phrase is in the article is way more important than the actual content and the article’s readability.

Because these webmasters BELIEVE they know about SEO and article marketing, they request this keyword density as if it is the most important thing.

Then writers that are new to the web and who want to please their customers do as they have been asked to do. After all the customer is paying for it. So give them what they want right?

Wrong. I may be a total pain in the butt, but my clients know that when they request something and I don’t agree with it because I know it won’t help them, I speak up and let them know how they could benefit more by doing it a different way.

Being a yes-man is not what these clients need. They need someone who spends time to learn what does or does not work and who will advise them on the best approach to SEO or article marketing.

Write the article for the reader first and SEO second. you will find that you will naturally include that key phrase where it is appropriate to do so. Read it over after you finish and see if there is a spot or two where you could have added the key phrase without the article being spammy to the reader.
It can be done. Our writers do it all the time for our clients. You can too.



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Article Marketing Success And Sheep Do Not Mix

I like article marketing and find it an enjoyable and profitable way of promoting my websites. I never plan articles, the ideas just come out of the blue from something I have seen or heard. Once I start writing the words just flow, but before I write an article there are two things that I consider.

1. Why am I writing the article?
2. Would it be of any use to webmasters for their sites or for newsletter publishers?

It does not take rocket science to figure that I and every other article marketer am using articles to benefit our own promotions, but they will be of little benefit to us if we do not produce quality articles that others will actually want to read and use.

Owning my own article directory I have read thousands of articles, many of which I would never use on my other sites or in newsletters and many I have declined for various reasons. Let us consider the rights and wrongs of articles starting at the beginning.

Attention Grabbing

Your title is your headline, there to grab attention and many people never look past the first 2 or 3 words. I could have called this Sheep Do Not Mix With Article Marketing Success but I want people who are interested in article marketing and not sheep to read it. Another type of title that will not grab me is The Top 20 Tips For Passionate Sex. It would be more likely to create interest if it was Passionate Sex My Top 20 Tips.

Writing Standards

Spelling and grammar are important. You are promoting yourself and your business and you need to present yourself as professional to be taken seriously. I write my articles in Word first and use the spell checker. I sometimes fall out with it because I am English and prefer not to use Americanised spelling.

If you have problems with writing but good information the answer is to use a ghostwriter or copywriter. There are plenty of good writers advertising on the Internet and personally I think that one good quality article will do more for your business than 10 poor articles.

Know Your Subject

Good advice for writers is that they should always know and understand what they are writing about or their articles have no credibility. I was gobsmacked last week to read an article about my own country that I knew to be very ill informed and by somebody I suspected had never set foot on our shores. The guy could not even spell Britain right and as his misspelling was in the title he sunk without trace before he even started!

Original Copy

The best and most memorable articles are purely original, thought provoking and offer different viewpoints to a subject. Some writers submit zillions of slightly changed articles about the same subject over and over; yawn. They are boring and eminently unreadable after the first one or two. There are exceptions where writers are providing updates and news about their chosen subjects. I would use those articles for my sites.

Lists of quotes from the bible for instance are not original articles. At least 90% should be your own work and quotes only used as a point of interest not as the whole article. Submitting articles on behalf of others is suspect, how do readers know whether you have filched them or not? Plagiarism, not worth going there, eagle eyes and google will find you out!

Advertorial Blues

An advertorial is an advert written in article form. They carry no unbiased information or advice that would be of any help to anybody interested in that subject. There are plenty of places to advertise for free on the Internet, so trying to fob adverts off as articles is unfair on directory site owners or visitors who want to read articles not adverts.

Link Usage

The reason most of us use Article Marketing for promoting our businesses is to place links to our websites in the author resource boxes usually placed at the foot of articles.

I like to maximise the potential and use the up to 3 links usually allowed. Many article directories allow active links, but some do not. A problem can arise when articles are automatically submitted if the script the site uses strips the html. I prefer to submit manually mostly and then I can activate the links myself or just put my website address if the site doesn't accept html links.

Links within the articles are unacceptable on most directory sites, but as you get 3 chances in the resource boxes there is no point trying to cheat.

All Keyed Up
You will be asked to provide some keywords for your articles so choose wisely. Study your content and consider what somebody who might be interested in your article is most likely to enter into the search engines. A poor example is if you are writing about search engine optimisation and your title is SEO, Internet Business Bread And Jam, you would not use jam and bread as keywords unless you wanted to attract hungry people. Apart from that your articles credibility takes a nosedive if you do not know what a good keyword is.

Readability

Finally, your article should not be repetitive and should be interesting. Short paragraphs make it easier to read, text talk makes it more difficult. All capitals in the article body or title are a no no, they only stand out in the sense that the reader feels shouted at and nobody wants to feel like that.

I hope that you have found this interesting and useful and that we get lots more quality articles to read.



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Article Marketing For Increased Traffic And Sales

Article marketing is one of the most popular methods used by internet marketers to increase traffic to their web sites and hence increase their income. However, there are right ways and wrong ways to use articles to drive business to your site.  Let’s look at the right ways.

Your article starts with the title, and this is true whether you are writing yourself or using an article ghost writer.  Good ghost writers make sure that they fully understand what their client wants of an article before starting.  The title should accurately reflect the content of the article, and also contain the keyword being used.

Articles should be based on a keyword since search engine optimization is just as important in an article as it is in the content of your web pages. Your articles can be listed in search engines in the same way as your web pages, even when they are on article directories.  A directory is nothing more than a website containing articles as content.  The keyword should be that of one of your own website pages that provides information on the article title.  If you plan your article in this way, you will make best use of what article marketing has to offer.

The actual content should be specific to the keyword and be designed to tease, rather than provide everything there is to know about a subject.  If you provide comprehensive information in your article, why should the reader bother to visit your web site?  Make sure that your spelling is accurate and that your grammar is passable.  It need not be perfect, but stay clear of fundamental errors such as subject-verb agreement:  “the two women was deaf.”  This is a turn-off to your readers, so try to avoid it.

Having completed the article, you must design your ‘bio’ or ‘author’s resource’ box. Most article directories allow you this facility, in which you can say something about yourself and provide the URL of your website.  This should be worded to offer more information, such as “Peter has more tips how to improve traffic to your website on his web page --------“.  You should provide the URL of a page that provides the readers exactly what they are looking for, not your home page address unless that is the most relevant to the article topic. They are interested only in information.

Having readers click to your site is the first way of increasing traffic through article marketing.  Some readers will be interested in copying your article and putting it on their own site.  They can do this, but must keep it intact, including your resource box.  So you get even more traffic from the visitors to these other sites.

However, the marketing of your article is not finished there.  You should submit it to as many article directories as you can.  You can do this manually, by the use of submission software, or by using the services of a directory submission service.  Each has its own advantages and disadvantages, and it is up to you which of the options suits you best.  Personally, I use a combination of submission service and software, and can provide this information if required.

Search engines, especially Google, highly value one way links from another website back to your site.  Not only do you get a one way link from each directory you submit to, but you also get one from the websites that copy your articles.  This is a very powerful way of building links and improving your search engine listing.  A high listing provides you with the most valuable traffic all – free organic traffic from search engines.

There are pitfalls you should avoid, the most obvious being that if you purchase bundles of articles you must not use these for directory submissions.  They are of use only as content on your own website, and even then they are of little use due to the problem of duplicate content.  Private label rights articles, which many subscribers receive from mini-site subscription sites, are the same.  Unless you change them radically the directories will no allow them, and you could be banned from directories for using them without radically rewriting them.

In the long run you would be as well writing your own, when you are at least sure that they are original. Article marketing can provide with a significant increase of traffic to your web site of you are able to carry it out properly.  Follow a few simple rules, then sit back and wait for all these visitors to flood your website.



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Article Marketing And Website Traffic

Article marketing is an ideal way to improve your website traffic without expending too much energy.  All you need do is to write a few decent articles, and your traffic will increase significantly.

The writing must be relevant to the topic or niche of your website, or at least the page that you intend to direct traffic towards. That is one tremendous advantage that article marketing has over most other traffic building programs:  you can direct the traffic to whatever page on your site you wish.

This is done by means of your author’s resource box, that is an area set aside by most article directories for a few words about yourself and a link or two back to your website.  That link need not be only to your home page, but can be to any page on your site that you choose.  The page you choose, however, must be relevant to the article you have written.  You don’t send a reader to a page on octopi if you have just written an article about giant squid or turtles.

One mistake that many authors make is to fail to understand what is allowed in the resource box, sometimes called a bio. Some allow HTML and others don’t.  Some allow links and others don’t. If you are not allowed a link to your site then there is little point in providing a directory with a free article.  Don’t use these sites, and there are several of those that I have come across.  Some directories do not provide a resource box, but allow you to add a few words with your url at the end of the article.

It doesn’t matter, as long as you are allowed to provide a link back to your website.  You then get a one way link to your site, but even better in many cases, you also get traffic from people that like your writing and click on your link to visit your website for more information. Depending on the topic of your article, and how you submit it, that can be a massive short-term jump, or a steady stream over a longer period.  The ideal is a combination of each, but that depends on your submission strategy and how many versions of your article you submit.

The versions matter, because if you can produce a few versions and submit different versions to different groups of directories, then you will get better results.  That is because after a while, the search engines will begin to detect that a number of article directories, and other websites, have the same content (your article).  They will then begin to drop some of these from their listings as being less relevant, and this will continue theoretically until there is only one directory or site with your article on it.

So make the best of it and submit it to as many article directories as possible for a quick burst of traffic, then write others to keep it going.  Rather than write four versions of your article for four sets of different search engines, you are better writing four articles, each to be sent to all the search engines. That works better because I have tested it.

Article marketing can be used to increase your website traffic,  but you can maximise that increase if you use the directories and your articles intelligently.



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How often to write articles and where should I keep them?

On the one hand I don't want to have to submit more than one article a day, I use a posting utility but yet I still have to log in to each site and submit to each site. But on the other hand there are days when I come up with many different subjects, different ideas, that would make great articles. I have created a specific directory to keep these articles organized but there still is the problem of having to open an article and using the copy and paste function having to copy and paste the subject, the article body and then having to go through my article for the keywords.

I have a great solution that solves all of this. I am using a free utility where I can create articles on my desktop and with a click of a button that article will be automatically posted to my blog. Now when it comes time to submit another article I'll just submit one of these posts from my blog. If you want to ever know what utilities I use just email me and I will tell you. I used to include all of these in my articles, posts, but some of these article directories then think I am promoting these products and they don't approve my article.

I have learned this past week that writing and submitting articles is the fastest way to become known as an authority. I created several articles this past weekend and submitted them right away. This was on Saturday and by Tuesday of this week, when doing a search on my name, I saw my articles with the links back to my site. I have spent money on solo ads, created a Google adwords campaign, joined several traffic exchanges, posted on forums and when all is said and done the creating and submitting of articles so far has been the fastest. I still have not seen any sales but I expect that when end users read my stories that they will come to my site and follow the links I have there to my other sites. This, hopefully, will produce sales for me.

Another post I will be making today will be on using traffic exchanges and how to get the most from them. A famous book said that in order to see results in this world you have to be like A purple Cow, you need to stand out from everybody else. I consider myself to be a Purple cow. I do things differnetly than most people and I will always post what I learn and discover.

Another great benefit of writing and publishing articles is that I can use all the links as reference in a special section of my resume. I am always looking at new opportunities and if i want to gain some work writing content i can use these links as references.



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Article Marketing - Learn How To Use It And Boost Your Sales And Serps

Understanding the Big Picture

My guess is that by now, you are starting to see the big picture with article marketing. Whether you are attempting to increase your search engine rankings by submitting to multiple directories, or you are looking to increase you direct traffic, article marketing is powerful.

Even if you are not focusing on search engine rankings, generally you should find that as you article market, your websites will become more popular. They will naturally receive more backlinks and traffic, and generally your search engine ranking will go up, even without any special emphasis on it.

One of the powerful things about article marketing, especially if you are building a list, is that subscribers who come to you after reading one of your articles tend to buy more than subscribers who come to you from many other traffic sources. Generally, when someone subscribes to your list after reading one or several of your articles, they already are beginning to trust you, and might buy from you sooner than someone who needs to read several emails from you and perhaps communicate online before they will purchase. Article writing simply provides a unique opportunity for you too attract subscribers to your list who have a prequalified interest and trust in you.

Maintaining Patience as it All Comes Together

When you first get started with article marketing, things will probably move slowly for you. One of the things that happen with article marketing is an exponential effect. When you have only 3 articles written, you are not going to have a flood of traffic. But if you write and submit a few articles a day for several weeks or months, you will begin to experience an incredible effect, and it will all become worthwhile. Remember, you will continue to receive the effects of articles you have written for as long as they are online and published. So when you have 10 articles or 100 articles online, you will have 10 times or 100 times the traffic that you will receive after the first article.

It is easy to become discouraged when you have written just a few articles, and your revenue is not consistent with the time you put into article writing and submission.

In fact, I will go so far as to say, if you are only going to write a few articles and then quit, you might as well not write or submit any articles. Article marketing is extremely powerful, but it is most powerful when there is a cumulative effect, and that cumulative effect takes time and multiple articles and submissions.


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Article Writing - How To Make Fast Quality Articles

Writing down your thoughts is an easy task but making them appealing to the readers is difficult. When you write an article, you sit on chair of an expert. People read your thoughts as if you have a thorough knowledge of the topic you are dealing within your article. So writing an article puts whole lot of responsibility on your shoulders, the responsibility of being true and genuine. If you want to have panache in your writing, there are certain points that you should keep in mind. These are certain basics of article writing.

In this day and age, competition is fierce when it comes to article writing on the Net. One of the most important elements of successful article writing today is to be able to produce high quality articles fast. There is a method that you can use in order to write an article fast.

The ultimate key to writing an article fast is to understand your topic. There is an old mantra in writing that you should only write of those things of which you have actual knowledge. Start writing about something you are familiar with. After that before you begin writing any article, you need to make sure that you educate yourself on the subject.

In addition, when it comes to the easiest way to write an article fast you need to understand that fast article writing takes practice. Therefore, you need to “workout,” you need to write regularly. Many professional writers recommend that you write each and every day. You need to schedule a regular time to write ... even if you do not have an active project in production. By following this course, you will become a better and faster writer in no time.

The basic of article writing is that the articles you write should be well organized. This means that the article should have an introduction to the topic, which introduces the readers to the topic followed by paragraphs that deal with the topic, and a conclusion to the topic. Using the above format gives the readers a chance to understand your article better and you will be able to convey your message properly to the readers.

Finally, when it comes to the easiest way to write an article fast, remember the principle of keeping it simple. You do not have to write a complicated article. People like to read articles that are easy to understand. Therefore, you do not need to litter your writing with unnecessary fancy words. Keep it simple and you will keep it easy.



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Article Writing - How To Make Your Article Creative And Interesting

Oftentimes when it comes to article writing, the end result can be pretty mundane. In many instances, there is nothing that prevents you from getting creative in your article writing. There are some pointers that will be helpful to you when it comes to getting creative in your article writing. By understanding these pointers, you will end up making your article writing more useful and more powerful.

Article writing can be extremely boring at times, especially if you are shooting for a specific number of articles written each day.

So it is easy with article writing to get sloppy, to forget to make the article interesting, or to not do a good job of teaching whatever it is you are teaching in the article.

So how do you make an article interesting, interesting enough that the reader sticks with you through to the end of the article and clicks on your web site?

The must fundamental factor that you need to master when it comes to getting creative with your article writing is your choice of words. While you do not want to utilize a “big” word when something more concise will do, you will want to use interesting words whenever possible.

Another fundamental factor that you will want to need to appreciate when working to make your article writing more creative is the manner in which you structure a particular article. Long blocks of text are far less compelling than a pithy, direct and smartly written sentence or paragraph. Don't use five words when one will do.

One of the easiest ways to do this is to write a ‘how to’ article – much like this one. By writing a how-to article, you are specifically dealing with exactly what the title indicates, and you are meeting a need of your reader. The nice thing about a how to article is that only people interested in learning ‘how to’ do something specific will read your article – and as long as you stick to the topic and teach them how to do it, you will succeed at writing an interesting article, at least to them.

Another way to create an interesting article is to include a story of how what you are writing about has helped someone else – how your technique has benefited someone else.

And still another way that you can keep your article interesting is to offer information that is rarely found elsewhere – and possibly even only information that you alone can offer



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